Scharff Visual Identity

Scharff is a renowned logistics operations company with extensive experience in the sector, which has established itself as one of the most reliable and efficient logistics operators on the market. Its services range from transportation and distribution, storage management, labeling and packaging, to customs and logistics services.

We were tasked with designing the action words: Send, Receive, Come Closer and their corresponding graphic elements. We use these new elements to program a random pattern in Processing and this pattern is used for both your business cards and other pieces.

The project was based on the logo previously created by an Argentine design agency. From there we proceeded to choose the colors, fonts and the rest of the graphic elements that would accompany it.